A survey conducted by Harris Interactive found that customer service is the deciding factor when it comes to shoppers increasing or decreasing their shopping budget. Other findings:
- 85% said they were somewhat to very likely to purchase additional products if they had interaction with a knowledgeable sales associate
- 82% will only wait for less than 15 minutes
- 45% shop for themselves during the holiday season
- If shopping conditions are not optimal, consumers will return goods to the shelf
The survey was sponsored by Kronos Incorporated
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