Service is decisive

A survey conducted by Harris Interactive found that customer service is the deciding factor when it comes to shoppers increasing or decreasing their shopping budget. Other findings:

• 85% said they were somewhat to very likely to purchase additional products if they had interaction with a knowledgeable sales associate
• 82% will only wait for less than 15 minutes
• 45% shop for themselves during the holiday season
• If shopping conditions are not optimal, consumers will return goods to the shelf

The survey was sponsored by Kronos Incorporated